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The capital’s export of IT services reached approximately $ 600 million at the end of this year. On September 23 announced on the official website of the Moscow mayor.

The city authorities actively support small and medium-sized businesses. Not only those who work for local and national markets, but also those who want to promote their products worldwide. So, with the support of the Moscow export centre (YEC), Department of entrepreneurship and innovative development of the capital, the city has a program “Exporters 2.0”.

On the basis of Moscow school of management SKOLKOVO held training sessions to help entrepreneurs understand how to quickly and effectively increase sales and to enter the international market. For example, the CEO of the company for the production of confectionery Olga chehova decided to become a member of this program, to understand how to promote their products to the market in the United States and Canada.

— We have now signed a contract with US and we are preparing the first shipment. Once we decided that we needed to go to export, I became a participant in this program. It is important for us. You need to deepen your knowledge, because when you try to enter the export entrepreneurs face many challenges and must be overcome, — says Olga.

Another program participant, General Director of the company for the manufacture of outdoor heating systems Alexander Khrustalev, I am sure that the educational program aims to capital entrepreneurs can understand what resources are needed to enter international markets.

I know how to promote their product in Moscow and in Russia. But to bring it to a foreign market, need other knowledge, special approach, which I, unfortunately, not very knowledgeable. In the international market requires other resources, other sales, perhaps another quality of the products, even the demand from foreign customers other, — says Alexander.

According to the content designer program “Exporters 2.0” Diana Kayumova, to participate in the study, you must apply through the Moscow export hub.

— We choose only realized entrepreneurs who already have a product. In addition, we are looking what are you waiting for businessmen from participation in this program, says Diana Kayumova.

The courses are held on several stages. Each participant can personally interact with relevant experts, to short-list, which includes from 5 to 15 interested potential partners and customers, and road map out to the target market. With 85 percent of the costs for participation in this program compensates for the Moscow export hub.


Natalya Sergunina, Deputy mayor:

— At the request of businessmen of the Moscow export centre has launched a new program to support the business mission. This format implies a collective representatives of export oriented companies but in different countries to present their products to foreign buyers. In 2019, the planned business mission to France, Canada, Vietnam, Singapore and some other state. Before each tour, the specialists of the METS make marketing and organizational training.Evening Moscow

Source: vch

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EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure will not be perfect.

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