Source: Northern Ireland – City of Derry
15 January 2020
Strabane designer Cara Sweeney is looking forward to telling her own story when she takes part in the prestigious ‘Showcase Ireland’ event.
The exhibition will run from Sunday until Wednesday in Dublin’s RDS, showcasing the best of the independent fashion, jewellery, home and giftware industries.
Cara creates headband, accessories and bags as part of her ‘Grace Loves Embellishments’ brand, and was one of eight local designers selected to take part after an in-depth pitching process.
She is a member of the Fashion & Textile Design Centre, run by the Inner City Trust in partnership with Derry City and Strabane District Council.
While in Dublin, Cara will have the chance to not only show off her brand, but to tell the story of her inspiring journey to this point.
“I was hospitalised with bad mental health issues in December 2018, and when I was leaving the consultant told me that I should find something to do to and to focus on. So I made two headbands and didn’t think much of it, but my mum put them up on Facebook for sale and they were both away within 20 minutes,” explained Cara. “I went and made a few more and from there it just grew and grew – within the first six months I had products in 11 different stores.
“I took a couple of months away from it then for personal reasons, but Deirdre Williams at the Fashion & Textile Design Centre emailed me about taking part in the pitch competition for the Showcase Ireland event and I just thought why not, it’s a new year and I’ll go for it.”
She continued: “I’ve been quite lucky in the sense that I have been involved in two others events and actually ended up speaking about my journey as well. I’m using my brand to build a platform that shows you can go out there and do what you want to do and be successful in it, even if you are battling with your mental health.
“Getting to take part in the event in Dublin is obviously amazing for my confidence and in helping me boost the brand. I actually went to the event before with my mum, but I never thought I would have the chance to take part myself!
“Even the opportunity to go down south and raise awareness of issues in Derry and Strabane, and in Northern Ireland as a whole, is massive. It gets people talking, and that is a big aim for me.”
For Cara, her business is about a lot more than the numbers. Mental health promotion is at the centre of everything she does, making a donation to Inspire Wellbeing NI for each sale.
“The reason I started was as a way of managing my mental health, and it’s a huge part of what I’m doing. I want to employ others who have gone through similar experiences to mine in the hope it can help them also,” said the Strabane designer. “For me, it’s not about the money – I want to make an impact in the community.
“Even in just one year, the whole experience so far has made such a difference to me in terms of my confidence, socialising and connecting with other people in the industry. I’m hoping that I can expand and bring other people in that will enjoy that same experience.”
Cara said that she focuses on creating products that can help others feel good about themselves.
“Some people might not have the money for a whole new outfit so I thought my headbands and bags and accessories would be a cheaper option that would still make you feel nice.
“Sometimes if you’re having a bad day and someone passes comment about how much they love what you’re wearing it can really change your day completely,” she said. “I felt in the past I was hiding who I was, so I make all my products really colourful and bright as a form of expression – of showing who I really am.”
Cara was also quick to praise the work of the Fashion & Textile Design Centre and, in particular, Fashion Hub manager Deirdre Williams.
“I had never attempted to break into the industry before so the Fashion Hub has been unbelievable for me,” she admitted. “It’s not just the guidance and the knowledge, but being surrounded by other amazing creators and having so many people there who can lift your morale if you need it and give you loads of encouragement is invaluable.
“Deirdre especially doesn’t get anywhere near the credit that she deserves. Without her I wouldn’t be where I am now. She always focuses on what I’m good at and encourages me every time that I need her, so I can’t thank her enough for everything that she’s done.”
To find out more about ‘Grace Loves Embellishments’, visit https://www.gracelovesembellishments.com/.