Source: Northern Ireland – City of Derry
16 January 2020
Members of Derry City and Strabane District Council’s Business and Culture Committee have this week welcomed funding of £30,220 from the Department for Communities to deliver the Enhancing Strabane Town Centre Programme.
The funding will be used to support a range of projects and services to boost the local economy through increasing footfall in the town centre to the benefit of local shops and businesses.
Committee Members heard that the programme would complement the work of the Strabane BID Company and assist local businesses in attracting customers, and contribute to the overall transformation of the town centre.
Among the improvements are plans to install new Christmas lighting structures to make the town more festive and inviting for shoppers, and the introduction of pedestrian footfall counters. The counters will assist with the gathering of data to help measure performance in the area, evaluating the success of marketing and promotion by identifying the additional footfall and/or spend generated during events or as a result of promotional activity.
Additional support for businesses will be made available in the form of assistance in developing digital resources for local entrepreneurs, micro businesses and social enterprises. The programme will facilitate the design and delivery of five new websites for businesses, following a competitive application process, as well as six workshops to help companies effectively market and promote their products and services online.
Welcoming the funding, Chair of the Business and Culture Committee, Councillor Shauna Cusack, said: “I am delighted to see this financial support being channelled into Strabane town centre. The improvements will help local businesses and enhance the shopping and visitor experience in the area.
“In tandem with the planned public realm transformation and significant capital investment already in the pipeline for the town, this will continue the drive to build the local economy and boost local businesses. It’s another step towards the rejuvenation of the North West and the delivery of the aspirations set out in the Strategic Growth Plan for the area.”
The Enhancing Strabane Town Programme is to be delivered by 31st March 2020 with Enterprise North West already appointed to deliver the business workshops. For more see https://bit.ly/2Ntl41E