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Source: Advertising Standards Authority

The Advertising Standards Authority (ASA) has developed AdHelp guidance to support responsible advertising and the requirement for Influencers to clearly identify advertising content to their audiences.

As part of this process we are calling for submissions on the Influencer Guidelines consultation document. The ASA invites influencers, agents, advertisers, media, consumers and any other interested individuals or organisations to review the consultation document and submit your views on the proposed guidelines and submission questions.

Please share this document to anyone in your network who would be interested in reviewing these guidelines.

The closing date for submissions is 5th August 2020. Your feedback will be carefully considered and used to inform possible changes to the final guidelines.

Should you have any questions, please contact us at communications@asa.co.nz.