MIL OSI Translation. Region: Russian Federation –
Photo by Y. Ivanko. Mos.ru
Despite a significant decrease in tourist flow in April, in total, 13.6 million tourists visited the capital in 2020.
Sergei Sobyanin spoke about the main results of the last year in the field of tourism in your blog… According to the Mayor of Moscow, the hospitality industry is one of the city’s main business cards in recent years – more than other sectors of the economy have been affected by the pandemic.
In 2019, Moscow received a record 25.1 million tourists and won the most prestigious industry award, the World Travel Awards, in the Best Travel Destination. Town”. In the first quarter of 2020, 5.5 million visitors managed to visit the capital, which is 12 percent more than in the same period last year. However, in April, the tourist flow decreased significantly. The summer decline in the incidence rate has revived the industry a bit. So, according to the results of the past year, 13.6 million tourists visited Moscow, which is 46 percent less than in 2019. The number of domestic tourists decreased by 34 percent, foreign – by 86 percent. The average annual occupancy rate of hotels decreased from 77 to 38-44 percent.
“This result could be a disaster. But in reality, Moscow’s tourism industry has withstood this blow. It is predictable that there were practically no foreign travelers. About 800 thousand foreign tourists are people who managed to visit the city in January – February last year. But the stake on domestic tourism has fully justified the hopes placed on it. In 2020, the capital was visited by 12.8 million guests from other regions of the country, ”said Sergei Sobyanin.
In addition, the hospitality industry remained an important item in the city budget and brought Moscow 77.7 billion rubles. This, by the way, is two and a half times more than in 2010.
Portrait of a typical tourist
A typical tourist in 2020 is a resident of the Russian region, aged 25–44, who came to Moscow alone, or with family and friends. Many took their children with them. On average, tourists spent five to six days in the capital, staying with friends, acquaintances or in a rented apartment. Approximately 30 percent stayed in hotels and hostels, usually choosing three- or four-star hotels.
However, tourists spent their time in Moscow in about the same way. This year, due to the lack of festivals and restrictions on the work of museums, shopping has become the most popular pastime in the capital. Also, guests were attracted by walks in the streets and parks, going to cafes and restaurants.
State support for hotels
Hotels found themselves in the most difficult situation. They lost up to 90 percent of the guests and at the same time had to pay for heat, water, electricity and pay salaries to employees. They also had additional costs for disinfection.
In these conditions, the program of temporary resettlement of doctors and nurses from coronavirus hospitals has become a serious help to hotels. From spring to autumn, more than nine thousand medical workers temporarily moved to hotels, reducing the risk of infection for their families. 42 largest city hotels took part in the program.
In addition, 46 hotels received subsidies for disinfection of premises.
Russpass and more
In the midst of the pandemic, Russpass travel service – digital travel designer, with which you can choose a route, book a hotel and buy tickets. Also this year, a cultural and tourist atlas #Moscowstoby with video tours and lectures, an educational tourism project for children was launched “City of Discovery”…
All these projects turned out to be in demand and prompted many to decide to visit Moscow.
“But the most important help for the tourism industry has been the ability to work even in the most difficult months of the pandemic. We did not take decisions on the temporary closure of hotels. By agreement with the Government of Russia, all talks about the introduction of restrictions on the movement of aircraft and trains were completely suppressed. The access system in Moscow was canceled as soon as the slightest opportunity arose for this. And the city survived the autumn rise in morbidity without a pass. As a result, the vast majority of hotels were able to stay afloat. Albeit with a minimum load, but they received guests. The labor collectives were retained, first of all the main backbone, ”noted Sergei Sobyanin.
During the New Year holidays, 1.9 million people visited the capital, despite the cancellation of street festivals, the closure of museums and the restriction of opening hours for restaurants. Average occupancy of hotels has risen to 25-30 percent. Popular inexpensive hotels in the center were 50-60 percent full.
“The tourism industry is starting to revive, and I am sure that 2021 will bring it good luck,” concluded Sergei Sobyanin.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.