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The start of the export of wines produced in the Krasnodar Territory to the countries of the Scandinavian region is scheduled for next year. Pavel Mayorov, head of the “Export Brand of Russian Wine” project, told TASS about this.

“We have plans, right behind Finland, all of Fennoscandia – Denmark, Norway, Finland, we also want to take into circulation Sweden, Germany – these are the countries that we are targeting first of all, if we are talking about Europe. Most likely, [ the term of the first deliveries is] next year, “Mayorov said.

He clarified that with Finland it was already possible to work out the issue of purchasing Russian wine by the state monopoly, which is engaged in the sale of alcoholic beverages in the country. Similar state monopolies control the alcohol market in Norway and Sweden. The project manager noted that domestic winemakers have already begun to prepare for the ProWein exhibition, which will take place in 2022 in Dusseldorf. She, according to Mayorov, is the main way to enter the European market for Russian wines.

The interlocutor of the agency also added that the Kuban winemakers plan to continue working with the Chinese market, since it is the largest in the world, and “they are absolutely open to buying Kuban wine.”

At the end of October 2019, the Krasnodar Territory held negotiations on the export of wine with the monopolist of the Finnish alcohol market, presenting him with Kuban wine products. In March 2020, the Russian trade mission in Finland organized an event where wine companies from the Krasnodar Territory presented their products in Helsinki.

The Krasnodar Territory is the leading region of Russia in the development of the viticulture and wine industry, the share in the all-Russian grape area is 30%. Wine products are supplied to 20 countries. By 2024, the region plans to increase supplies to 445 thousand decaliters. More than 20 agricultural producers in the region have licenses for the production and retail sale of alcohol.

A source: TASS

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EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure not be perfect.

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