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Its assortment includes unique goods and souvenirs made by hand by the wards of the capital’s non-profit organizations.

A new service was launched in the capital – online store aggregatornon-profit organizations (NPO) “Moscow is a good city”. It contains a catalog of unique goods and souvenirs, which are made by the wards of non-profit organizations with their own hands.

“The goal of the aggregator is to provide socially oriented NGOs with a modern convenient online platform and a new channel for selling goods made by the hands of people with disabilities and those who are in a difficult life situation who need special support and care. Those interested can familiarize themselves with the products, go to the sites of the NGO and purchase it. So, on the one hand, we support the activities of socially oriented NGOs and their wards, because the employment of people with disabilities and mental disabilities is an opportunity for them to self-actualize, develop professionally and find a job. On the other hand, the aggregator enables ordinary Muscovites and large corporate customers to choose gifts with meaning, ”she said.

Anastasia Rakova, Deputy Mayor of Moscow for Social Development.

The website of the online store aggregator already contains partner NGOs: “Unity”, “Life Path” and “Emerald City”, which help people with mental disabilities and their families in social adaptation. Non-profit organization “Equal Opportunities” gives people with mental disabilities the opportunity to earn money through creative work. Under him work art workshops “Okoem”, in which people with disabilities realize themselves as artists, decorators, costume designers. The Charitable Foundation for Assistance to Large Families and Families with Disabled Children “Family Hearth” helps families in difficult life situations, provides social support to families with children with disabilities. The Granny’s project supports retirees from all over Russia in the sale of hand-made products. The Life as a Miracle Charitable Foundation (support for children with severe liver diseases), the House with a Lighthouse Charitable Foundation, the Communication Space Center and other socially oriented NGOs working with people with disabilities in the capital also presented creative products. The catalog of goods for corporate orders also contains the products of the Remesla rehabilitation center for the disabled, subordinated to Department of Labor and Social Protection of the Population of the City of Moscow.

Participation in the project for socially oriented NGOs is free. To join, you must fill out the feedback form on the site.

The aggregator “Moscow is a good city” will be able to present unique hand-made products, and patients of the capital’s social inpatient institutions, rehabilitation centers, and wards of centers for the promotion of family education. The organizer of the project – the Department of Labor and Social Protection of the Moscow Population – will help with the professional design and promotion of goods.

Corporate customers of NPO products can be various city or federal institutions, as well as private companies that pay attention to corporate social responsibility programs and are looking for gifts with meaning.

Thus, one of the first major partners of the social aggregator was the city portal “Active Citizen”. From July 2021, the shelf of the incentive store will be expanded with goods from socially oriented NGOs. Users of urban electronic projects connected to the incentive store will be able to exchange the accumulated points for souvenirs made by the wards of non-profit organizations: teapots and mugs with author’s images, notebooks, albums, sketchbooks, aromatic sachets, various toys and other goods.

In December 2020, a new opportunity was added to the Active Citizen project incentive store – transferring points to charity, joint support for those in need. There are already 14 charitable organizations that can transfer points. Among them are “Fair Help of Dr. Lisa”, “Give Sunshine”, “Hurry to Do Good!” To date, more than 13 million rubles have been transferred to charitable foundations by the project participants.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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