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Uzbekistan bought most of the drinks, the amount of supplies amounted to $ 3.99 million.

In January – April 2021, Moscow companies exported $ 11.26 million worth of soft drinks. This is 58 percent more than in the first four months of last year and almost 90 percent higher than the same period in 2019. This was told by the Deputy Mayor of Moscow for Economic Policy and Property and Land Relations Vladimir Efimov.

“In the structure of export of non-alcoholic beverages, the main share falls on the export of soda and other sweet drinks, including juices. Moscow companies exported soda worth $ 4.17 million, other drinks – $ 4.94 million. The supply of drinking products abroad is steadily increasing every year – for example, the export of soda in the first four months of this year increased by 117 percent compared to January-April 2020 and by 148 percent compared to the same indicator in 2019, ”he said.

According to the Mosprom Center, companies in the capital also sell water abroad. It was supplied in the amount of $ 1.54 million, the export of mineral water amounted to $ 0.6 million. The supply of non-alcoholic beer also increased. Sales volumes in 2021 increased more than eight times, but so far they are a small amount – almost 17 thousand dollars. For comparison: in January – April 2019, the amount of non-alcoholic beer exports amounted to 1.9 thousand dollars.

“The leaders in the import of Moscow non-alcoholic products in January-April 2021 were Uzbekistan, the amount of supplies amounted to $ 3.99 million, Belarus – $ 2.09 million, Kazakhstan – $ 1.93 million. Also this year, Moscow exporters managed to open nine new markets. Among them are Saudi Arabia, Estonia, Hong Kong, Republic of Korea, Panama, Belgium and Cambodia, ”said the head

Department of Investment and Industrial Policy of Moscow Alexander Prokhorov.

The most promising export destinations for non-alcoholic goods are the markets of neighboring countries (Belarus, Kazakhstan, Uzbekistan) and the Middle East (United Arab Emirates and Saudi Arabia). In addition, Moscow companies can build up and expand the range of exports of goods to the already studied markets of the near abroad. Their high capacity is still maintained.

Manufacturers of soft drinks can also sell their products on foreign online platforms. The companies are supported by the Moscow Export Center, subordinate to the Moscow Department of Entrepreneurship and Innovative Development. With his help, producers of tea and coffee, as well as water, became participants in a program to promote products at online platforms… Now they will be able to work at the largest Chinese marketplace. In addition, preferential terms apply for export-oriented food manufacturers when posting on other online sites.

The Mosprom Center, subordinate to the Department of Investment and Industrial Policy, provides individual support for the capital’s industrial exports and exports of agricultural products.

The center’s experts analyze target markets for metropolitan producers: they study the macroeconomic report on the target market, the risk profile, including entry barriers, the state of the industry in the target market and its dependence on exports and imports, conduct a SWOT analysis of the consumer market. Also, experts make individual analytics for companies, which determines the most effective strategy for entering foreign markets.

As part of the buyer’s program, the center’s specialists, free of charge and based on specific export needs, help Moscow companies find counterparties and negotiate with potential buyers abroad. In addition, they ensure the participation of metropolitan companies in international exhibitions and business missions.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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