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4 August 2021, 09:03

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How to develop a financial strategy, draw up a portrait of a potential buyer, promote a product on the Internet for free and register a self-employed status – you can learn about this and much more on the new course of the “Mom Online” project.

The career development center of the innovative educational complex “Technograd” is starting the distance course “Self-employed in their favorite business.” It will be held as part of the Mom Online project. During the trainings, women will learn how to start their own business from scratch. Training will begin on August 9th. You can take part free of charge, preliminary registration is required.

“In January last year, 192 thousand self-employed were registered in the capital, and in just a year and a half this figure increased to 680 thousand. Moscow continues to expand opportunities for this category of taxpayers. On the portal useful online products are available that simplify doing business, and the Technograd complex offers many free courses: for example, on the training of entrepreneurial skills and soft skills, ”said the head of the capital Department of Entrepreneurship and Innovative Development Alexey Fursin

The program of the new course “Self-employed in my favorite business” includes seven webinars. At the first lesson “Meanings”, which will take place on August 9, they will talk about the peculiarities of taxation for the self-employed. In addition, the participants will be helped to determine a niche in the market and develop a financial strategy, as well as advise how to distribute tasks in order to devote time to work and family.

In the second lesson, “Values,” on August 12, experts will explain how to understand customer needs and offer exactly what they need. In addition, the listeners will try to outline the values ​​of the future company. These can be high quality products, care for the environment, ethical promotion of products, and much more. It is important that the values ​​of the enterprise align with the values ​​of the customers.

On August 16, at the Target Audience webinar, students will make a portrait of a potential buyer, and on August 19, at the Products training session, they will try to create a line of products and name their final cost. The uniqueness of trade offers will be discussed on August 23 at the “USP” lesson. Future business women will analyze the products on the market and think about how to make their products or services exclusive and stand out from the competition.

Even the brightest and most rewarding startups need promotion. With its help, many more people will learn about the company, which will lead to increased profits. There are many free but effective ways to attract customers, for example, create a one-page website or create brand pages on social media. How to do this will be discussed in the sixth lesson – “Channels of attraction”. You can join it on August 26th. If an entrepreneur wants to reach a wide audience, it is worth organizing an advertising campaign. The seventh and final lesson, which is scheduled for August 30, will be devoted to this topic.

All classes will be held from 12:00 to 13:30. The teachers will be Oksana Sharaya, an expert in the field of women’s startups, and Nadezhda Mirova, a tax consultant, accounting and audit specialist. Students will be given homework. On September 2 at 12:00 pm, the group will meet online again to defend their projects and arrange self-employment. Each graduate will be sent a digital certificate by email to certify that she has completed her training.

You can register for a new course on the site of the center… A detailed class schedule is also published here.

The city project “Mom Online” is aimed at Muscovites who have children. Most of its participants are young mothers with higher education and work experience. Courses and trainings give them the opportunity to learn, develop and acquire new skills. Women can improve the level of competence in their field, as well as master professions that are in demand on the labor market, which will allow them to work from home in the future. All classes within the framework of the Mama Online project are free of charge.

Innovation and educational complex “Technograd” is an educational platform at VDNKh, offering a new format of career guidance, training and educational leisure for residents and guests of the capital. You can learn more about Technograd on his website

The Career Development Center is one of the divisions of Technograd. Specialists help in choosing a profession, career planning and employment. The current database of vacancies can be found here… For small and medium-sized businesses in Moscow, the Career Development Center offers assistance in the selection of qualified employees.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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