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26 August 2021, 09:01

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The prize has been awarded since 1999. Acceptance of applications will begin in October.

This year there will be a competition for the “Guiding Star” tourism award. The corresponding decree was signed Sergei Sobyanin.

The laureates will be selected in the categories “Accommodation”, “Leisure”, “Gastronomy”, “Media”, “Comfort and Impressions”. The best will be chosen through online voting in the Active Citizen project.

This year, another category of Russpass travel service – TravelTech will appear at the competition. It will include the nominations Startup of the Year, IT Solution for Hotel and Restaurant Business, IT Solution for Business Tourism, Digitalization of Tourist Display Objects.

Acceptance of applications for participation in the competition will begin in October. The awards ceremony is scheduled for December.

The Guiding Star Award was established by the Committee on Tourism and Hospitality in 1999. Its goal is to improve the quality of tourist and excursion services, hotel services, encourage innovative initiatives in the industry, and create a positive image of Moscow as a world tourist center.

The competition for the award has become an important event in the life of the metropolitan hospitality industry. Every year Moscow hotels, city festivals, gastronomic projects, architectural objects, travel companies, as well as industry leaders and specialists compete for the title of the best. The winners of the competition are selected on the basis of expert assessments, ratings of world reservation systems, consumer reviews and voting results in the “Active Citizen” project.

230 organizations, projects and industry leaders became laureates of the “Guiding Star” award. Their great merit lies in the development of the hospitality industry in Moscow, increasing its attractiveness for Russian and foreign tourists. Before the pandemic, in 2019, the capital was visited by 25.1 million tourists. This is almost twice as much as in 2010.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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