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Today, creative industries account for 6.3 percent of Moscow’s gross regional product.

Sergei Sobyanin took part in Russian creative week, which takes place in the Gorky Central Park of Culture and Leisure.

“In general, such an industry is not an industry, it seems to me more of a way of thinking, life attitudes. Everyone in his place must do something that has not been done before. And to do it in such a way that it would be interesting for everyone, to advance your direction, your enterprise, the industry one step forward, – said Sergei Sobyanin. “The synergy of a huge number of people, infrastructure and the urban environment, of course, gives us the potential and confidence that Moscow will be one of the creative leaders in the world.”

Creative clusters and active development

The creative industries usually include such areas of the economy as the art industry, photography, advertising, jewelry, performing arts, printing, publishing, cinema, television and radio broadcasting, information technology, software and video games, musical instruments, architecture and design, cultural heritage protection, museum, library and archiving, design and creative education.

Designers are directly involved in the design of the city, in its improvement, the creation of public spaces. And the challenge is to create a world-class environment to be proud of.

“Architects and designers are in great demand at new buildings in the city, because the requirements for new construction, architecture, and design have multiplied,” the Moscow Mayor emphasized. – A huge industry is the restoration of historical sites. There was a whole stream of orders, and, accordingly, art historians, architects, designers, historians work on hundreds of objects. “

According to the National Research University Higher School of Economics, there are 113,000 organizations and individual entrepreneurs working in the creative industry in Moscow. Their total revenue exceeds three trillion rubles. Thus, creative industries account for 6.3 percent of Moscow’s gross regional product. In addition, metropolitan organizations account for 54 percent of the total volume of the creative industry in Russia.

The companies in this sector of the economy employ 463 thousand people. Taking into account creative people working in other industries, the total employment in creative professions is 1.1 million people, which is about 13 percent of all employed in the capital.

The proliferation of creative industries is one of the most visible features of modern cities. The attractiveness of Moscow for organizations from this sphere is due to many factors, and one of the key ones is a comfortable urban environment. Creative people choose the capital because of the opportunities that include a good education, medicine, developed public transport, green spaces, security and convenient online and offline services.

Today design has become not only a marketing ploy, but also a management tool. “Today the capacity of the design market in Russia is more than a trillion rubles, and the potential doubles every two to three years. And most of this market is located in Moscow, ”added Vitaly Stavitsky, President of the Union of Designers of Russia.

According to him, Moscow has a huge export potential of design services, domestic specialists are involved in the automotive industry, the creation of telephones and household appliances. “We were able to become finalists, of course, we very much hope that we will become the winners of the Capital of World Design project. This is an achievement at the level of the world championships. There are very few such cities. “

The largest employers in the creative field are software and video game development, advertising, publishing, architecture, fashion, film and animation.

From an industry point of view, three large clusters of creative industries have emerged in Moscow:

– an information cluster that brings together software developers, video games, publishing and advertising;

– media cluster (music, performing arts, cinema, animation, television and radio broadcasting, art and photo industry);

– design cluster (fashion, design, architecture and jewelry).

Also, organizations in the creative sphere have a territorial peculiarity – they gravitate towards several office blocks, often created on the basis of former industrial enterprises. This location offers the most comfortable environment for creative professionals, and about 12 large creative platforms have already formed in Moscow, for example Trekhgornaya Manufactura, Moscow City, Winzavod and Atrplay.

“Today we have five or six creative technoparks, very good, interesting, which a huge number of Muscovites visit, and there may not be five such technoparks, maybe 25,” the Moscow Mayor said.

At the request of business, the city is ready to lay new sites for the creative industry during the development of new territories and the reorganization of industrial zones, the area of ​​which reaches 14 thousand hectares.

“As a matter of fact, this is one of the most ambitious projects for the reorganization of the city, and it’s as if we won’t take everything there with industrial enterprises, this is absolutely unnecessary. But for the creative industries, for the museum space, for the shooting space, for IT specialists and so on, there is a huge range of possibilities. We will make an offer. The question is about investors, about their desire to do this, ”Sergei Sobyanin said.

At a meeting with representatives of the creative industry, the Mayor of Moscow noted that the city is ready to create new opportunities for the development of design, art and cinema, since the creative industry has become an integral part of the capital’s economy.

Recently, a business management center was opened in Moscow, which will advise representatives of creative, creative professions. The project of open workshops for artists is also expanding.

General Director of JSC Roskino Evgenia Markova recalled that Russian cinema came out on the seventh place in the world box office. “90 percent of manufacturing companies are located in Moscow, and cinema also occupies 18 percent of the city’s creative industry,” she said. “The films that were created here entered the top 5, the top 10 and even came out on top on Netflix, this has never happened.”

Support for creative industries

In 2020, the Moscow Government created Creative Industries Agency… Its tasks include supporting creative industries, creating a positive image of Moscow and positioning it as the international capital of creative industries.

The agency provides support in the following areas:

– international promotion – events aimed at popularizing creative industries, promoting products and services of creative companies in the capital (participation in the online forum of Russian audiovisual content Key Buyers Event, the International Festival of Animated Films in Annecy (France), organizing Created in Moscow stands at fairs contemporary art Blazar and Cosmoscow, the stand of Moscow publishers at the NON Fiction fair and others);

– information and analytical assistance – providing access to analytical research on individual branches of the creative industries (fashion and video games, architecture, design);

– education – acceleration programs, educational seminars, business events (Moscow Film Accelerator, accelerator of creative industries and others);

– infrastructure development – creation of creative technoparks, implementation of joint projects with creative clusters of the city, support and development of local creative spaces (the first creative technopark was created – the Artplay design center – specializing in architecture, design and art; in the center – more than 400 companies, including over 60 architectural bureaus, 40 design studios, 20 advertising agencies, employing about 3.5 thousand people);

– financial support – reimbursement of expenses for exhibition events in Russia and abroad, advertising on the Internet, Internet promotion and delivery of goods, purchase of equipment; subsidies for employee training, subsidies and grants for exporters, grants for animation companies.

Another important project of the Agency for Creative Industries is the submission and promotion of Moscow’s application for the international competition World Design Capital 2024 (WDC, World Design Capital), organized by the international non-governmental design organization World Design Organization (WDO).

The 2024 WDC project aims to highlight the importance of using design to effectively design and empower cities, and to provide a global presentation of the city’s competitive advantages from an economic, social, cultural and environmental perspective.

Moscow reached the final of the competition and became one of two contenders for the title of the world design capital in 2024. The second finalist of the competition was a joint international application from the cities of San Diego (USA) and Tijuana (Mexico). The announcement of the winning city is expected in October 2021.

Traditionally, two participating countries are selected to the list of finalists (short list), one of which, after an inspection visit by WDO and a subsequent assessment of its results, will become the winner of the competition and receive the title of World Design Capital 2024.

Moscow exposition at Russian creative week

Russian Creative Week is the main federal event in the field of creative industries, which demonstrates the achievements of Russian organizations in the field of the creative economy.

In 2021, the forum is held from 26 to 29 August. It is attended by representatives of 14 creative industries: design, art, IT, music and sound design, television, fashion, education, marketing, game development, publishing and journalism, new media, cinema, computer graphics, architecture and urbanism.

Within the framework of the week, thematic lectures, discussions, sessions are held, as well as creative laboratories for children and adults.

At the Created in Moscow stand, seven representatives of the capital’s creative industry are demonstrating their original products.

Among them:

– SoundDesigner.PRO company with the SonoTheater projects (an immersive audio system based on artificial intelligence for increasing life comfort, allowing you to feel at home anywhere in the world) and AutoVoice (an interactive sound system for electric transport);

– Bonnie & Slide with the Wonderslide project – a service for automatic rendering of bright and beautiful slides based on computer vision and artificial intelligence technologies;

– THĒ company with the “Digital Avatar” project (this is a virtual entity that expands the communication capabilities of a person, a group of people, a brand or an idea; a game image for interacting with the audience);

– Altspace company with the technology of displaying 3D AR graphics on top of the captured image in real time (viewers will be able to interact with the scene and change the object in real time; the technology is actively used in a number of racing series and when working with autonomous vehicles);

– Russian VR Seasons company with an interactive animated VR series “Under the Pillow”, built on the idea of ​​using game engines to create multi-format products; this is a VR movie for individual viewing, a VR game for amusement parks, and a traditional cartoon for ordinary screens;

– The Mobile Artistic Theater company with the Theater in Your Pocket project is an application with audio performances for children and adults that you can listen to while walking around Moscow, jogging; using augmented reality technology, the plot is built into the route and everything that the viewer sees in front of him is part of the performance;

– Sxema 3d company with the technology of creating virtual clothes (dresses, suits, jackets, skirts and other wardrobe items are presented in three-dimensional, volumetric and animated form, such things can be worn on both a digital influencer and a real person).

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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