MIL OSI Translation. Region: Russian Federation –
From August 31 to September 3, 2021, the 36th international exhibition CPM-Premiere of Fashion 2021 was held at the Expocentre Exhibition Center.
The past 36th season of CPM has become one of the most anticipated events in the fashion industry in Russia, Eastern Europe and Central Asia – a large-scale event that brought together 500 manufacturing companies with 650 fashion brands from 20 countries. The exhibition was attended by 12,887 buyers, purchasing specialists, manufacturers, designers and other players in the fashion industry.
The leading fashion brands of the “bridge” and “premium” segments from Italy, Germany, France, Turkey and Russia, as well as Denmark and Greece have traditionally become the key participants of CPM.
During the exhibition, various events, lectures, seminars and master classes were held on the topic of production, promotion, sales of fashion products, including such relevant business niches as e-commerce, fulfillment logistics, social networks and others.
Within the framework of the implementation of the National Project “International Cooperation and Export” with the support of the Oryol Regional Export Support Center, the region’s exposition was presented by a collective stand. Three companies of the textile industry worked at the exhibition:
IP Brusova A.V. (brand – “Mioshe”) – a manufacturer of women’s clothing;
SP Ozerova O.S. (brand – “ADJI”) – a manufacturer of casual wear for women and men;
LLC “Zhensovet” (brand – “NELKA”) is a manufacturer of premium clothing.
The stand of the Oryol region was visited by representatives of more than 200 companies, which were shown products of the new collection for the fall / winter 2021/22 season, namely: sweatshirts, straight-cut trousers, cardigans, suits, hats, scarves, coats. Visitors from the Republic of Belarus, the Republic of Kazakhstan, and the Republic of Uzbekistan showed particular interest in the products of the region’s producers.
Summing up the results of the international exhibition, we can say that the face-to-face format of live communication justifies itself as an important factor in attracting new buyers and demonstrating a variety of brands and fashion manufacturers on a single platform.
The Oryol Regional Export Support Center provides comprehensive support in preparation for participation in an international exhibition, documentary support, full payment for the rental of exhibition space, registration fees, equipment rental and stand construction.
Source: Oryol Export Support Center
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure not be perfect.