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September 27, 2021, 07:13

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Its participants will learn about the specifics of social business and how to make it profitable.

GBU “Small Business of Moscow” (MBM) opens a special educational program on social entrepreneurship. It is suitable both for those who are already working in this area and for aspiring entrepreneurs looking for their niche. Participants will learn about the best social business practices and learn how the city helps socially oriented enterprises. The training will begin on September 30 and will be held in an online format on the portal.

Social entrepreneurship is a business aimed at solving important problems for society and supporting different groups of the population. For example, these are companies that develop rehabilitation programs for people with disabilities, provide psychological and pedagogical assistance, and assist in the employment of socially unprotected categories of citizens.

“Within the framework of the program, it is planned to conduct an online forum and several webinars. Experts will tell you how to attract additional sources of financing to your business, in what ways you can promote social projects and where to improve your professional level. In addition, the participants will be explained what state support measures social business can count on, ”explained

Alexey Fursin, supervisor Department of Entrepreneurship and Innovative Development.

So, on September 30 at 13:00, listeners are invited to take part in the sessions of the one-day online forum “Social Entrepreneurship – 2021”… This is an introductory part of the program, it will introduce you to the specifics of the field of activity. At the first session “From Project to Social Entrepreneurship”, participants will analyze the goals and objectives of social business, as well as consider all existing support measures for entrepreneurs.

And at the session “Secrets of Conducting a Profitable Social Business”, listeners will learn whether social IT projects have prospects for entering international markets, what charity stores are and how they work. In addition, the participants will learn how to understand the specifics of doing social business in the service sector on the basis of successful examples.

The forum will end at 16:30 with the session “How to promote your business in conditions of limited opportunities.” It will talk about marketing strategies and advertising campaigns that will help a social project enter the market.

Participation in the forum is free, but preliminary registration… Here you can also learn more about the program and speakers.

In addition to the forum, entrepreneurs will be invited to participate in webinars. They will start at 14:00 and pre-registration is required for each lesson.

At the first webinar “Business for the Benefit. How to develop social initiatives ”will explain the difference between commercial and social business, as well as suggest where to start a business. The online lesson will take place on October 5th. Registration available here.

How to start fundraising and what tools to choose for business development will be discussed in the second lesson “Marketing and Promotion in Social Entrepreneurship”. It will take place on October 6. Registration – link.

The program will end on October 7 with a webinar entitled Key Performance Indicators in Social Projects. Participants will be taught how to evaluate the long-term results of social business and measure the benefits to people.

In addition, everyone can consult for free with the specialists of the Small Business of Moscow State Budgetary Institution on social entrepreneurship. This can be done in any convenient way – by calling: +7 (495) 225-14-14 from Monday to Thursday from 09:00 to 18:00 and on Friday from 09:00 to 16:45 by writing a question on the portal or by visiting one of the business service centers. You can get acquainted with the opening hours of the centers and choose a convenient address by link… Since the beginning of 2021, specialists have conducted almost 500 consultations on the topic “Social Entrepreneurship”.

MBM provides businesses with ample opportunities for additional education, consultations and professional advice.

On the portal, aspiring entrepreneurs can check their project for compliance with the categories of social business and learn how to apply for inclusion in the list social enterprises… And in a special information project “Social entrepreneurship: special attention of the city”presents useful online products for businessmen that make it easier to run your own business. You can also find detailed information on existing city support measures here.

Mbm.mos is a project of the Small Business of Moscow State Budgetary Institution, subordinate to the Moscow Department of Entrepreneurship and Innovative Development. It is a portal for interaction between business and the city. MBM helps people to open and develop their own business.

To increase the level of entrepreneurial knowledge, MBM Startup School and MBM Online Academy were created. In addition, thematic meetings are held at which future and existing businessmen, as well as representatives of government bodies, can communicate and share experiences.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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