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November 16, 2021, 11:05

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Businessmen will be told about new tools that help to improve their competitiveness in the market.

A new course for entrepreneurs will be held at the capital’s small business portal mbm.mos.ru. Training will begin on November 17 with an online forum “Business digitalization: launch, development, transformation”… And then a series of thematic webinars will be held. The program was prepared jointly with the Ministry of Digital Development, Communications and Mass Media of the Russian Federation.

“The digitalization of business today encompasses several areas at once: the creation of websites and applications, the introduction of electronic document management, the use of online channels in promotion and communication with clients. An online intensive will help you learn about new IT tools and modern solutions for developing your business. It is suitable for both beginners and established entrepreneurs. All events are free, “said Natalya Sergunina, deputy

Mayor of Moscow.

Participants of the online forum will be introduced to practical cases and trends in business digitalization, as well as measures to support entrepreneurs in the capital. To access the forum you need pre-registration.

“The new educational project will help entrepreneurs to quickly solve daily issues, increase their competitive advantages,” – said the head

Department of Entrepreneurship and Innovative Development of Moscow Alexey Fursin.

The program of the forum will include three thematic sessions. The first topic is “Digitalization of business – myth or reality?” – there will be trends and prospects for digitalization, automation of personnel recruitment and training processes. Experts will tell you how digital technologies in recruiting help to build a strong team.

The session “Effective digital solutions and tools for business” will focus on the use of IT tools to reduce costs and increase competitiveness. The forum will conclude with the session “Measures to stimulate the digital transformation of companies.” Its participants will learn how to get financial support, for example, soft loans for the implementation of IT solutions.

The training will continue the online course “Business digitalization”. It will start on November 22nd and will consist of three webinars. They will talk about the capabilities of CRM systems (customer relationship management systems), ways to digitalize accounting and personnel management. To participate you need registration by link.

The mbm.mos.ru portal helps Muscovites to open and develop their businesses in the capital. The project was developed by the State Budgetary Institution “Small Business of Moscow”, subordinate to the city Department of Entrepreneurship and Innovative Development. On the portal, entrepreneurs can find information on property, educational and financial measures of state support. In addition, you can get advice at business service centers and by phone: +7 495 225-14-14.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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