MIL OSI Translation. Region: Russian Federation –
They offer fresh farm produce year round. By the end of the year, it is planned to open three more such sites.
Muscovites always have the opportunity to purchase high-quality domestic products by visiting the capital’s interregional fairs. Today these are not just grocery outlets, but new centers of attraction for residents. Food shopping here is combined with a walk, tasting or chatting over a cup of coffee.
Five years ago, in 2016, there were two year-round fairs in Moscow, and now there are 53 of them. In total, they are designed for 1166 trade places. By the end of the year, it is planned to open three more sites, said Natalia Sergunina, Deputy Mayor of Moscow.
“By developing this format in addition to the existing ones, we are expanding the choice of the best goods within walking distance for the townspeople. At year-round fairs, residents can buy products of domestic producers from more than 40 regions – Crimea, Kuban, Stavropol Territory, Murmansk, Lipetsk, Astrakhan regions and many others, ”said Natalya Sergunina.
Interregional fairs are open all year round. There is a wide selection of fruits and vegetables, dairy products, meat products, fish, honey, flour and confectionery products. More than 15 thousand kilograms of various goods are sold daily.
Fair pavilions are designed in 10 themes, including “Crimea”, “France”, “Japan”, “Empire”, “Medieval castle”, “Merchant style”.
French style on the Arbat and in the Basmanny district
Fairs are opened taking into account the wishes of Muscovites in those places where it is necessary to supplement the assortment with farm products. The design of each pavilion is chosen by residents on the Active Citizen portal. For example, residents of the Arbat and Basmanny districts shop at the Petite France pavilion.
“We wanted not just to build thematic shopping facilities, but to convey the atmosphere of a certain country, city. Here the architects were inspired by the period of the industrial revolution of the late 19th and early 20th centuries. Then the Art Nouveau (Art Nouveau) style was in vogue, in which iron forged structures were used. An example of this can be French train stations with their arches, columns, towers, as well as cast-iron pavilions of the Parisian metro, ”said the press service of the Moscow Fair project.
Soviet Empire style in Northern Butovo, Mitino and Kuzminki
Fair pavilions in the Soviet Empire style are located in the Severnoye Butovo, Mitino and Kuzminki districts. When developing the design, the architects took as a basis the famous Moscow skyscrapers, including the main building of the Moscow State University named after M.V. Lomonosov, and other capital buildings built in this style.
The monumentality of historical samples is reflected in the fairgrounds. It can be traced in clear proportions and the use of elements such as columns and plaster bas-reliefs.
Japanese pagodas in Kurkino
Residents of the northwest of the capital shop in Japanese pavilions. Looking at the fair in Kurkino for vegetables and fruits, you can at the same time admire the pagodas, take pictures at the statues of the samurai, stroll through the garden of stones. The grounds include beautiful Japanese-style gardens with perennial plants. Among them are hawthorn, quince, irises, hosts, ferns, as well as dwarf pines and hydrangeas. The rock garden, traditional for the Land of the Rising Sun, consists of jasper and a serpentine. A playground, a rollerdrome, a stage and an outdoor brazier were equipped nearby.
Merchant tower in Brateev
You can admire the wooden merchant’s tower in Brateev. There is a wide selection of vegetables, fruits, seafood, honey, pastries, groceries, dried fruits, cheeses.
According to the admission of the farmers themselves, the fairs opened a direct path for them to the buyer. Cheese maker Oleg Sirota sells 95 percent of his cheese in Moscow and the Moscow region, including at the fair in Brateev.
“Thanks to the fairs, we have got good financial results. Sales in residential areas were surprisingly higher than in the center of the capital, ”he said.
Next to the tower there is a rollerdrome, which in winter turns into an artificial ice rink. There is a carousel for the kids.
Comfortable conditions and free equipment: benefits for farmers
Work on the organization of interregional fairs in Moscow has been carried out since 2016. This activity is carried out by the Moscow Yarmarki State Budgetary Institution.
Pavilions of year-round interregional fairs are equipped with modern trade equipment, ventilation and heating systems. This provides a comfortable environment for both farmers and visitors, and also allows the fair to be held at any time of the year. Trading places are provided to sellers free of charge.
Before the pandemic, tastings, culinary and creative workshops, and holidays were held at each site. All entertainment activities have now been suspended. When visiting the pavilions, you must wear masks and keep your social distance. Compliance with the rules and conditions of trade is regularly monitored at all fairs.
The nearest to home or just a beautiful year-round fair can be found in a special section on the portal mos.ru.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.