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On November 23-24, the International NAT Congress is taking place in Moscow.

Dear friends!

Welcome to the 25th Congress of the Broadcasting Association. 2021 is a jubilee year for Russian television. 90 years ago, the Moscow broadcasting technical center was created, from which regular transmissions began. And another important mass media has appeared in our country.

Together with television, the International Congress of the National Association of TV and Radio Broadcasters marks the anniversary. For 25 years, he has brought together media professionals to exchange ideas on how to increase creative, technological and commercial competitiveness.

The topic of the current meeting is “TV + Digital. Mix, but do not stir up “- is very relevant today.

Digital technologies penetrate all processes of the television industry, changing the media consumption market. And if, relatively recently, the main task of television was to deliver high-quality images and sound to every resident of the country, regardless of where he lives, now it is complicated by the issue of choice. How to do it – through a television channel or a digital platform. And will these two areas continue to complement each other or will develop independently.

Last year, broadcasters had to quickly respond to rapid changes in the industry, be flexible in their approaches, and find non-standard solutions. As a result, many have discovered new opportunities and tools for interacting with the viewer. We were able not only to rebuild and stay on the media market, but also continued to develop and move forward.

And today – traditionally on the first day of the forum – the best engineering and telecommunication projects will be awarded the prize named after Vladimir Zvorykin, an outstanding Russian engineer and inventor. This is a high mark for your achievements.

I wish you interesting discussions, extraordinary solutions, good luck and all the best.

M. Mishustin

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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