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18 December 2021, 21:26

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Photo by M. Denisov.

In total, more than three thousand applications from 72 regions of Russia were submitted for the award.

Moscow won the Russian Creative Awards in the Creative Region of the Year nomination. The shortlisted Nizhny Novgorod and Ulyanovsk regions, the Khanty-Mansiysk Autonomous Okrug – Yugra and the Republic of Sakha also competed for the award.

The Russian Creative Awards was awarded for the first time. The award ceremony took place on December 18 at the Zaryadye Concert Hall. Together with the Russian Creative Week forum, the award was included in the official program of the International Year of the Creative Economy for Sustainable Development, announced by the UN.

“The fact that Moscow received the first ever Russian Creative Awards as the creative region of the year is an important event for us. The appearance of such an award is significant for the entire professional community. It will certainly stimulate the industry to grow further. The creative sector of the capital is developing dynamically. The city is trying to provide for the necessary support for it in the form of grants, subsidies, educational and acceleration programs, and the creation of infrastructure, ”she said.

Natalia Sergunina, Deputy Mayor of Moscow.

According to her, 1.1 million people work in the capital’s creative sector of the economy. The development of this industry is a natural consequence of the general vector of the city’s development, which forms a favorable environment for the realization of the creative potential of residents.

Under the capital Department of Entrepreneurship and Innovative Development An expert council in the field of creative industries was created, which determines the strategy for the development of the industry. It includes 55 professionals in the field of film and animation, architecture and design, publishing, music, advertising and other areas.

“Today, creative companies in Moscow have access to various support measures developed on the basis of requests from their representatives. Entrepreneurs can receive subsidies for the export of goods and services, participation in exhibitions, placement of products on marketplaces, advertising on the Internet, staff training, “commented the head of the Department of Entrepreneurship and Innovative Development

Alexey Fursin.

This summer, the first service center for creative business was opened on the territory of Winzavod. It works as a one-stop shop for existing entrepreneurs and those who are just planning to start their own business in this area.

In addition, organizations in the field of culture and leisure can obtain loans on preferential terms, reimburse part of the costs of purchasing or leasing equipment, paying interest on loans, paying utility bills.

Special grants are provided for animation studios in the capital. One of these is provided to commercial animation producers. In 2021, 14 recipients of payments were identified – they were approved about 84 million rubles. Acceptance of applications for grants for creators of author’s non-commercial animation, who received awards at specialized contests and festivals, will end on December 24 this year. More than 10 million rubles have been allocated for this type of support.

Made in Moscow

With the support of the Moscow Government, events are held to promote the products of representatives of the creative industries of the capital in Russia and abroad. Companies can present their products free of charge under the brands Created in Moscow and Made in Moscow at leading industry exhibitions and festivals.

In 2021, metropolitan companies took part in the International Festival of Animated Films in the French city of Annecy, an international online market for audiovisual content Key Buyers Event, a tent Created in Moscow as part of the Russian Creative Week, as well as participation of metropolitan representatives of creative industries in international art and literary fairs and exhibitions.

Developers of modern solutions in the creative field are invited to acceleration programs to scale their projects. In addition, they can become members of the Moscow Innovation Cluster, which means they can gain access to its extensive infrastructure, cooperation programs and various development tools.

Personnel training for the creative industry

Another area is education and training, including at the early stages, starting from school. Today, creatively gifted children have access to the world’s largest network of additional creative education. Since 2015, grants from the Mayor of Moscow have been regularly allocated to the most talented students. There are also 20 children’s technology parks in the city, in 12 of them training takes place in seven creative areas. Among them are animation, digital fashion, design, architectural technology. The first children’s technopark of creative industries opened in Moscow in December “Kosygin Park” on the basis of the Russian State University named after A.N. Kosygin.

National award Russian Creative Awards was awarded for the first time. She was noted for successful projects and events, educational initiatives, creative spaces, creative startups, producers, creative managers and patrons. In total, more than three thousand applications from 72 regions of Russia were submitted for the award. The organizers of the Russian Creative Awards were the Directorate of the Russian Creative Week and ANO Creative Economy with the support of the Presidential Fund for Cultural Initiatives.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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