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MIL OSI Translation. Region: Russian Federation –

Source: State University Higher School of Economics – State University “Higher School of Economics” –

Creative self-realization is becoming one of the most significant aspects of the lives of young people. They use their creative abilities everywhere and in everything and go where the best conditions are created for this. Specialists Faculty of Creative Industries The National Research University Higher School of Economics for the first time conducted a diagnosis of the cultural and creative potential of municipalities and developed an index based on it.

A pilot study of the cultural and creative potential of municipalities was carried out jointly with experts from the Meganom Academy of Creative Industries (project Tavrida.ART) with the support of Rosmolodezh. 581 municipalities took part in it: both large cities and very small settlements from 41 Russian regions.

“The focus of our attention is directed to municipalities because it is in them, at the grassroots level, that the cultural environment is formed, conditions are created for creativity, spiritual and harmonious development of the individual. The region in this sense can be very heterogeneous,” explained the index developer, expert at the Faculty of Creative Industries at the Higher School of Economics, Oleg Ivanov.

Each of the 20 thousand Russian municipalities differs from others not only in population and size of territory, but also in customs and traditions, level of socio-economic development, achievements and conditions for creativity. The objective of the study is to offer each of them recommendations for developing creative potential, enriching the cultural and creative environment, increasing the activity of the creative community and expanding creative activity.

Since the index was compiled for the first time, scientists have done quite a lot of analytical work and constructed objective metrics suitable for the purposes of the study. The diagnostics were carried out on the basis of a survey of municipal heads using a prepared form in five sections:

availability of infrastructure for cultural and creative activities;

the level of work of creative communities and the achievements of their leaders;

increase in creative personnel and the availability of opportunities for creative education on the territory of the municipality;

the level of cultural and creative events held;

the level of implemented sociocultural and creative projects.

After collecting data, they are analyzed and a composite index is formed on a scale from 0 to 100 points.

“We were interested not only in culture itself in the traditional sense of the word, but in opportunities for creativity. If previously the task was to satisfy cultural needs, now a significant part of the population feels the need for creative self-realization. It turns out that in recent years there has been a creative transformation of people. It seems to me that over the past 7-10 years we have risen to the next step of Maslow’s pyramid. This was facilitated, among other things, by the process of digital transformation, the availability of technology and the development of social networks. We previously conducted research on the creative needs of young people, and it turned out that even those who are going to become a car mechanic or lawyer still strive for creativity: they shoot videos, write poetry or prose,” said Oleg Ivanov.

It is curious that, contrary to popular belief, creative needs turned out to be unrelated to the economic development of the region: a variety of municipalities showed themselves to be creative.

“I am often asked why some regions are more creative and others less so. Often, where difficult living conditions and circumstances force people to show creative abilities only in order to achieve some mundane goals, the creativity index turns out to be much higher. But wealthier people, on the contrary, do not always want and are ready to be creative,” the expert believes.

The winner of the rating was the city of Kemerovo, which scored 80 points out of 100 possible. It has the highest indicator for the state of creative education, other indicators range from 13 to 17 points out of 20 possible.

Also among the leaders were Stary Oskol (Belgorod region) and Novokuznetsk (Kemerovo region) urban districts (77 points each), Surgut of the Khanty-Mansi Autonomous Okrug (71 points) and Yalutorovsk of the Tyumen region (69 points). It should be noted that the municipalities of Moscow, St. Petersburg and a number of million-plus cities did not participate in the pilot study.

Based on the results of the study, about 60 heads of municipalities were invited to undergo training in the Meganomics design and educational program at the Meganom Academy of Creative Industries. A five-day educational intensive took place at the beginning of November last year in Crimea. Participants were told about how to work with creative people, support and create a creative environment in municipalities, find funding and ensure achievements.

“It turned out that not all heads of the Ministry of Defense have the information we need. Often their deputies, who are involved in tourism in the territory, are much more knowledgeable. It turns out that managers simply do not realize the potential associated with creativity. It’s good that creative activity exists regardless of whether the municipality allocates funds or platforms for it,” said Oleg Ivanov.

However, the study itself prompted leaders to think about this side of municipal life and pay attention to it.

Researchers emphasize that the creative component creates jobs, develops handicrafts and tourism, promotes economic growth and attracts young people to the territory. “Now there are quite a large number of young people who are ready to move to the city where a creative environment has been formed, solely in order to realize their potential. As it turned out, the most important thing is the presence of a creative community. A city can have both work and entertainment, but if there are no communities, then there is no activity, no youth,” the expert concluded.

Text: Marina Polyakova

Note; This information is raw content directly from the source of the information. This is exactly what the source states and does not reflect the position of MIL-OSI or its clients.

Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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