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Source: Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University.

The team of Dobro.Center “Harmony” of SPbPU, which includes students of the State Institute of International Relations and IPMEiT, won in the nomination “Educational Projects in the Sphere of Communications” of the VI Regional Award “Silver Archer” – North-West with the project “All-Russian Online School of Media Volunteers MediaVOL”.

The Silver Archer National Public Relations Award was established in 1997 by the Chamber of Commerce and Industry of the Russian Federation, the Union of Journalists and the Russian Public Relations Association and is considered the highest professional award. Over 26 years, more than six thousand projects have taken part in the competition.

The Silver Archer North-West Regional Award has been held since 2018 and has already brought together more than three hundred projects. This year, the defense of the finalists’ projects and the award ceremony took place at the historic venue – the House of Journalists. 100 applications were submitted. The short-list included 30 projects in 10 nominations. The general partner of the award was PJSC Gazprom, and the operator was the AGT communications agency.

St. Petersburg is a capital in many “nominations” – cultural, soccer, and so on and so forth. And we do our best to make sure that it really is. For Gazprom, St. Petersburg is a city in which we invest time, effort, money, emotions and soul. “Silver Archer North-West is not only an opportunity to exchange successful communications experience, but also to recharge each other with the desire to do more, better and go forward,” said Sergey Kupriyanov, Chairman of the Award Jury, Head of Department – Press Secretary to the Chairman of the Gazprom Management Committee.

Polytechnic was represented by the Harmony Dobro.Center team with the flagship project of the All-Russian online school of media volunteers MediaVO. In 2023, the school collected more than 1,500 applications, 800,000 info coverage and united 12 partners ready to share their experience in promoting social projects and non-profit organizations.

Active students of the Humanitarian Institute and the Institute of Industrial Management, Economics and Trade: Maxim Smirnov, Violetta Lee, Margarita Kovaleva, Anastasia Kalinina, Elizaveta Kruppa, Anastasia Savina, Ksenia Kostrova, Farida Shaykhulova and Angela Pletneva participated in the project implementation. The project was mentored by Tatiana Nam, Director of the Dobro.Center “Harmony”.

Media volunteers promote volunteer and charitable projects and organizations, create content filled with the values of humanity, compassion, responsibility and patriotism. They tell stories of good deeds that inspire people to help.

When we created MediaVOL, we put an important message in it, a kind of manifesto of a media volunteer. It contains a call not to be shy to talk about good deeds, to be proud of them. After all, what is popular is what we tell ourselves about. This is how trends are created and then norms are formed. So let’s talk about worthy people, their projects and deeds and let volunteering become a norm of life,” says Maxim Smirnov, the project manager.

Earlier MediaVOL’23 became the winner of the award “The Best Youth Project of St. Petersburg” and the international communication award PROBA AWARDS in the student nomination, and in March MediaVOL’24 will start – follow the news in the community Dobro.Center “Harmony” SPbPU VKontakte.

Photo – Silver Archer Regional Public Relations Award – North-West

Please note; This information is raw content directly from the source of the information. It is accurate to what the source states and does not reflect the position of MIL-OSI or its customers.

Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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