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Source: Ministry of Economic Development (Russia) – An important disclaimer is located at the bottom of this article.

The Ministry of Economic Development of Russia and the Association for International Cooperation in Tourism “A World Without Borders” at the Asia-Pacific Economic Cooperation Forum held an online seminar on involving youth in the development of sustainable and safe tourism in rural areas of APEC economies.

Representatives of the public and private sectors, non-profit structures, as well as individual entrepreneurs in rural tourism from Thailand, Malaysia, Brunei, Indonesia, Vietnam and Russia shared practices in developing attractive tourist locations that meet the requirements of economic, social and environmental sustainability, and also presented experience in youth integration in the process of forming a tourism brand, preserving the cultural heritage and traditions of rural settlements.

As a successful case, the meeting participants looked at the example of the Thai province of Nan, whose authorities are actively attracting young people to the development of ecological and creative tourism, including through state-subsidized programs for introducing schoolchildren and students to local traditions.

Representatives of a Malaysian business company that offers travel through national natural ecosystems and develops educational guides emphasized the need for a responsible and balanced approach to the development of eco-tourism in accordance with the global climate commitments of APEC countries.

Representatives of Vietnam and Brunei focused on the issues of attracting youth to the development of rural tourism – these include the problems of the outflow of rural youth to cities, the lack of modern and safe tourism infrastructure in the village, and the technological backwardness of the village. At the same time, local authorities of the Indonesian tourist villages of Penglipuran and Sandirejo noted that these problems can still be solved, but with a combination of several factors – financial state and private support, the involvement of local communities in territorial planning and managing the quality of life in rural areas, the development of educational programs aimed at continuity of experience between generations.

Representatives of a cheese factory in the Irkutsk region shared their own experience in involving young people in the development of rural tourism. One of the main impetuses for the development of rural tourism, according to them, was the introduction of the concept of “rural tourism” into Russian legislation in 2021, which made it possible to determine the conditions for the provision of tourism services, powers for state support and regulation of the industry.

“The formation of a legislative framework was a necessary prerequisite for determining further steps to stimulate tourism activity in villages,” said Evgenia Drozhashchikh, Deputy Director of the Department of Multilateral Economic Cooperation and Special Projects of the Ministry of Economic Development of Russia. — After establishing the object of regulation, the main barriers to the development of the industry were analyzed. It turned out that over 40% of agricultural producers are faced with an acute shortage of qualified personnel capable of developing the rural economy and creating additional jobs.”

The logical response to this challenge in Russia, according to her, was the launch of the federal program “Personnel for the Village”, which already has a specialized “tourist” direction. Last year, for example, a unique initiative “Points of Attraction in the Village” was implemented, within the framework of which young people from all over Russia compiled an interactive map of the best youth spaces in the countryside. Recently, many similar examples of successful involvement of youth in the development of rural tourism have appeared in Russia.

During the seminar, Russian regions presented the best business cases on tourism topics – projects of educational institutions in Moscow, Kaliningrad and Samara regions, initiatives of young families from Tatarstan and Ivanovo region, as well as private initiatives of youth from the Pskov region.

The Russian Ministry of Economic Development and the World Without Borders Association, together with APEC partners, presented to the meeting participants a study containing country profiles, the results of a survey of non-governmental stakeholders, as well as recommendations for the further integration of youth into rural tourism promotion programs. APEC countries unanimously supported the ideas of their Russian colleagues.

“We have now developed a good foundation in order to continue the discussion of the chosen topic at a new, more substantive level,” summed up Evgenia Drozhashikh. — We agreed with our APEC partners that the involvement of young people largely depends on the effectiveness of measures to develop tourism infrastructure that complies with ESG principles. Also a priority is improving tourism management, implementing professional training programs, expanding grant opportunities and unlocking the potential of digital technologies. Russia is ready to further develop all these areas with partners in the Asia-Pacific region.”

In the future, it is planned to disseminate the ideas and proposals of Russian participants in the online seminar among representatives of Russian business circles interested in promoting rural tourism, in order to adapt the tourism product to the requests of foreign partners.

Note; This information is raw content directly from the source of the information. This is exactly what the source states and does not reflect the position of MIL-OSI or its clients.

Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

MIL OSI News (multilanguage service)